1001 ways to market your services is broken down into a number of small chapters dealing with various marketing methods and offers some great ideas on how to get the message out the author calls upon his own experiences as well as from the exploits of others to demonstrate strategies that really do work while mr crandall expresses a great amount of enthusiasm for marketing he does draw . Get this from a library 1001 ways to market your services even if you hate to sell rick crandall offers specific sales and marketing ideas for companies of all sizes and includes tips on using personal contacts brochures online marketing trade shows and newsletters to promote sales. Basically the gist of the book is this if you hate traditional herb tarlek style selling find a way to sell that you are comfortable with and then use it instead of networking build relationships with people and they will learn to trust your expertise eventually they will either call on you or refer you to someone else who needs your services all fairly obvious stuff but there might . So today im sharing some ways to sell like the pros even if you think you hate selling start with something they want before you can sell them what they need you have to know what they want selling will always be hard if you have a product or service that people dont care about this is why you need to know your customer. E mail marketing allows you to market your services and establish your expertise with your audience use it for newsletters new product announcements or to share your publicity success the ideas
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